The Home of Modern Drinks & Snacks

HC Brands is a brand development, sales and consulting partner to FMCG businesses, shaping the next wave of innovation.

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Why Brands Partner with HC?

To be part of a growing portfolio of exceptional challenger brands that scale faster with better outcomes.

 

Scaling a brand usually means one thing: hiring a sales team. That’s slow, expensive, and risky if it doesn’t work.

 

The numbers back this up. The average cost of a bad hire in the UK is estimated at over £30,000, once recruitment, lost productivity and replacement costs are factored in, and it can take up to 28 weeks for a new hire to reach full productivity. For a growing brand, that’s cash and time you don’t get back.

 

We provide a full sales team from commercial director to field sales, with established relationships across B2B channels in key routes to market, with national buyers and individual outlets.

 

The results: Scale within a curated portfolio without the additional cost, time or hiring risk of building it in-house.

What We Do

  • New Business Development: Best in class sales execution aligned to each brand partners go-to-market plan, delivered by our sales team.
  • Account Management: Winning listings is just the first hurdle. We implement clear steps to ensure we retain and grow our accounts.
  • Go-To Market & Growth Consulting: Tailored projects by our commercial team that give clients the tools and insights to scale.
  • Trade Activations: One off activations to get your product in front of buyers or in the hands of consumers.
Portfolio Brands
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Brand Testimonials

We've been working with HC Brands for two years, and they've been a fantastic extension of the team. Well connected, proactive and a joy to work with - we'd highly recommend.
Edmunds CEO
HC Brands strategic input has made a massive impact to our business over the last two years.
Savyll CEO
Working with Harry and HC Brands has been an absolute pleasure. They not only deliver outstanding results but also elevate those around them and I wouldn't hesitate to working with they again.
Islands Hot Chocolate CEO
HC Brands' advice proved invaluable as we worked towards our first national supermarket listing.
Unrooted DrinksCEO
HC Brands' approach is not only detailed and focused from a sales perspective, but empathetic and overarching - they kicked started our product launch with a perfect mix of ambition and realism. I would call all the team for advice for things beyond sales.
The Gut StuffCEO

Meet Our Team

Harry Clarke

Founder

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John Russell

Head of Foodservice

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Zebedee De Sales

Brand Development Manager

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Robbie MacGuffog

Brand Development Executive

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Panda La Terriere

Brand Development Executive

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Jordan Palmer

Commercial Consultant

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Our Portfolio

From RTD cocktails, electrolyte beverages and high protein biltong, our curated drinks and snacks portfolio meets the needs of consumers today. What unites our brands is channel and wholesale synergies, and the ambition to build category defining ready to drink beverages and snack brands.

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